Class aspiration

Studies, such as those by William Labov in the 1960s, have shown that social aspirations influence speech patterns. This is also true of class aspirations. In the process of wishing to be associated with a certain class (usually the upper class and upper middle class) people who are moving in that direction socio-economically will adjust their speech patterns to sound like them. However, not being native upper class speakers, they hypercorrect, and end up speaking 'more' standard than those whom they are trying to imitate. The same is true for individuals moving down in socio-economic status